Straight From the Experts: The Latest Thinking on What Actually Moves Attendance
Author: Mallary Swartz, PhD Last month, I joined nearly 60 researchers, state and district leaders, and intermediary organizations in New York for a two-day convening focused on turning attendance research […]
Relationships First: The Small Moments That Change Everything
Written by Amanda Ensor Time to read: 5 minutes Summary: Why a one-minute text on a child’s first day of school can build more trust than any formal communication plan […]
The Trust-Building Window You Can’t Afford to Miss: 5 Ways to Connect with Families Early This Year
Read Time: 6 minutes Summary: Families aren’t just watching the calendar this fall, they’re watching for signals. Is this school a partner, or just another place sending information? Here are […]
Beyond Text: Why the TalkingPoints App Deepens the Family-School Connection
Read time: 5 minutes In this post: Why texting still works with zero downloads, and exactly what changes once a family starts using the app The feature that reads messages […]
Building the District You Want: Six Pillars of Communication, from Aurora Public Schools
Written by Amanda Ensor 🕐 5 minute read Summary Six pillars that decide whether communication feels human, or just like noise Breaking the defensive communications cycle that keeps comms teams […]
Enrollment Season Isn’t Over: Why July Is Still An Important Time for Family Partnership
Written by Kate Pechacek As summer settles into its rhythm, many district leaders have shifted their focus to summer operations. Graduation ceremonies feel like a distant memory. Buildings are quiet. […]





