University researchers: How can we engage parents so their kids show up for preschool?

A recent study by education technology nonprofit TalkingPoints analyzed 40 million messages exchanged on a widely used school messaging platform. It found that 44% were passive messages about logistics, and 34% were standard replies of acknowledgement — the kinds of things modern parents are inundated with. On the other hand, only 8% of the messages were actionable items about academics, and only 5% were about homework.